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SearchLeeds 2017 - Will Critchlow - Lessons from SEO split-testing

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With evidence that even professional SEOs struggle to understand what will make one page outrank another, and clear signs that machine learning is going to make the algorithm even more impenetrable, Will Critchlow believes that SEO testing is becoming ever more important. In this session, he explains how and why Distilled is running so many tests, and present the key lessons and tactics they’ve learned.

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